ARKANSAS HEALTH & WELLNESS, LITTLE ROCK, AR    02/2020 – PRESENT

Communications Manager                                                                                                         

Relevant Skills: Strategic Communications Planning, Content Development, Internal Communications Systems, Social Media Strategy.

• Appointed to lead the transformation of communications operations across five Arkansas-based subsidiaries of Centene Corporation, ensuring cohesive brand presence and strengthening stakeholder trust in a $2B+ revenue region.
• Direct high-impact communication initiatives for 100K+ members and providers, optimizing coordination among marketing, operations, vendors, and leadership for message consistency and streamlined execution.
• Expand team capacity by 2x and extend communications scope to two additional business units, boosting cross-platform social engagement by 25%+ through targeted content strategies and the launch of two LinkedIn pages.
• Build and lead a cross-functional team of writers, designers, and developers to deliver thousands of print and digital assets, promoting consistent brand messaging, enhancing knowledge sharing, and elevating multi-platform performance.
• Steer the development and launch of an internal podcast and engagement platform, fostering stronger interdepartmental collaboration and raising employee morale through authentic dialogue across the organization.

TEAM SI, LITTLE ROCK, AR    04/2019 – 02/2020

Project Manager                                                                                                                          

Relevant Skills: Client Account Management, CMS Platform Development, Customer Experience Strategy, Digital Product Development

• Oversaw and executed multiple national accounts valued at $1M+ each, delivering on-time, high-quality digital products and driving optimal customer experiences that strengthened client retention and satisfaction.
• Supervised a global team, including contract hires, interns, and remote staff, achieving the successful launch of dealer websites across the U.S., facilitating greater digital engagement, and maximizing operational efficacy.
• Led the successful launch of the Element platform, which earned the 2019 Regional Website Award for Farm Equipment, recognized for its cutting-edge design, functionality, and broad audience impact.
• Drafted and launched customer feedback strategies and satisfaction guarantees, promoting constant refinement, improving retention, and cultivating deeper trust within the dealership network.

ARKANSAS BLUE CROSS BLUE SHIELD, LITTLE ROCK, AR    02/2016 – 03/2019

Relevant Skills: Public Relations & Event Representation, Software Communication Enablement, Brand Messaging, Team Leadership

• Acted as a key representative of ABCBS at provider conferences and public events, enhancing external partnerships and reinforcing the organization's credibility and market presence.
• Coordinated the strategic rollout of training initiatives, presenting at major industry events and conventions to amplify brand recognition and strengthen connections with diverse audiences.
• Formulated and launched provider-targeted training programs and communication resources, boosting the adoption and proficiency of internal claims processing software and portals.
• Steered team management and development efforts, facilitating skill enhancement, cross-training, and alignment with organizational objectives, resulting in greater team efficacy and productivity.

ARKANSAS BLUE CROSS & BLUE SHIELD, LITTLE ROCK, AR    02/2013 – 02/2016

Documentation Analyst                                                                                                               

Relevant Skills: Knowledge Management Systems, Documentation Governance & Compliance, Performance Tracking, Storytelling

• Engineered and oversaw internal documentation systems for national accounts, simplifying knowledge management, ensuring compliance, and refining storytelling to improve cross-departmental collaboration and operational effectiveness.
• Established and enforced style guides, documentation policies, and procedures, producing consistent communication and compliance across multiple business lines, leading to increased operational productivity and a reduction in errors.
• Applied data storytelling techniques to convert documentation insights into engaging narratives, emphasizing company culture, values, and successes, which boosted engagement and reinforced the brand's identity.
• Spearheaded the development of a performance tracking system, managing a team of developers, incorporating stakeholder feedback, and turning organizational objectives into technical solutions that strengthened performance assessment.